Ok starting off what the heck is an acai? Pronounced “ah-sigh-ee” and it’s found in the exotic palm trees down in Central and South America.
I personally became more familiar with acai when I traveled down to Brazil last summer and visited Rio De Janeiro with some friends. When thing about acai is that it tastes pretty darn good and I would really recommend giving it a try sometime but not for the reasons I’m about to talk about.
Acai exploded onto the American market when Oprah and her boy Dr. Oz said it was one of her favorite superfoods and discussed its health benefits on her show. Ever since there have been a crazy amount of marketing hype around the acai and its “miraculous” weight loss benefits.
It’s gotten so ridiculously over-hyped and marketed that nobody knows what to believe any more.
Marketers are claiming that acai provides increased energy levels, improved sexual performance, improved digestion, natural detoxification, improved skin appearance, improved sleep, improved heart health, and reduction of cholesterol levels. Sounds great, right?
Here’s the real truth about acai…
It actually has a fairly good amount of antioxidants which are great for killing off those free radical devils who wreak havoc on our bodies. But acai only ranks in the middle of the market for antioxidant fruits. Pomegranate juice and blueberry juices both have more antioxidant density than that of the acai berries and there have been no verified claims of the marketers “benefits” of acai.
In fact, in March Oprah had her million dollar lawyers go out and hunt down the people who were scamming people with their acai weight loss stuff while using her and Dr. Oz’s name.
There have also been NO scientific studies to back up their claims and the FDA has not approved any of their crazy weight loss hype around the berry. Now don’t get me wrong, I think the FDA is royally messed up by approving some horrible stuff such as aspartame but they still have a little bit of credibility with me.
So…is the acai berry a hunk of crap?
I drink acai juice regularly because I like the taste and it does definitely provide some antioxidants for my body. I in no way take it for weight loss purposes and I don’t recommend it to any of my clients for those purposes.
Everyone’s thinking that the acai is the miracle pill for losing weight and feeling great, but it’s really just a bunch of marketing hype to get you to buy their product and get scammed. Save yourself the time and have great nutrition and work out hard consistently & enjoy the antioxidants powers of acai.
I really like Sambazon acai energy drinks too…
Josh holds a Bachelor’s degree in Exercise Physiology and Nutrition Science. He’s a Certified Strength and Conditioning Specialist (CSCS) by the National Strength and Conditioning Association. He’s worked as a Strength and Conditioning Coach at the high school and college level. He has over 10 years experience as a personal trainer and nutrition coach. He is also the author of The Flat Belly Formula. He hopes to be able to bring inspiration & results to people all over the world to live a healthier life through diet & exercise.